Are you good about expressing your ideas? Do you have an area of expertise that would benefit the general public? Perhaps you are a natural wit, and often entertain people with your observations of everyday life. Well, if any of these apply to you, you may be able to make money with an online blog.
PPC, or pay per click advertising, is a way of making money on the internet that works very well for bloggers. The top search engines use it, including Google and Yahoo!.
About the only caveat with this is that your blog already has to be pretty popular. If you have built up a strong following with your blog, and post regularly, now may be the time to contract with companies to place PPC advertising on your blog. Some other companies that offer PPC are:
- Microsoft PubCenter
- Google AdSense
- Yahoo! Publisher Network
Any of these will pay you for each click, generating income from your blog.
Another way to generate money with your blog is with CPM ads. This brings in money based on how many people actually see the ad. It stands for “Cost Per Thousand”, with the “M” represent 1000 in Roman numerals.
With these ads, the company will pay you for every thousand people who see their ad, whether they click on it or not. This is often recommended for people just starting out with a blog, who are trying to build up readership and still make money.
CPM ads bring in money for people with technical blogs. With this type of blog, many people will not click through to other pages. However, the site may have several thousand visits, generating income. It is also a good alternative for people who have tried PPC with little success because their readers do not click through the ads. Some CPM networks you might want to consider are Burst Media, Tribal Fusion, and Casale. There are others, as well.
If you help another business promote their products or their services, you may qualify for affiliate marketing. This means that if, as a result of your efforts a customer makes a purchase from your affiliate, you will get a commission. Most affiliates will provide you with banners, links, and codes to use so that you get credit when your readers purchase their products. They will be redirected to the product site, or respond to a call to action.
There are several forms of affiliate marketing, all of which generate income from your online blog.